A study of the famous Bob Dylan song “Mr.Tamborine Man” Essay

Why Mr. Tambourine Man is A Modern Classic The most obvious and popular interpretation of Bob Dylan’sMr. Tambourine Man is that the song is about drugs. This makes sense, as it was against the law to write songs about drugs in the 1960s when ‘Mr. Tambourine Man’ was composed. The metaphors are simple: ‘Mr. Tambourine Man’ is the drug-dealer. â€Å"Take me on a trip upon your magic swirling ship†¦Ã¢â‚¬  is asking the drug-dealer for the drugs, and then the lyrics go on to describe the physical effects on the body after consuming hallucinogens: â€Å"My senses have been stripped My hands can’t feel to grip My toes too numb to step. . .† Another obvious reference to drug-taking comes from the fourth verse, â€Å"Take me disappearing through the smoke rings of my mind†¦Ã¢â‚¬  The smoke rings relating literally to drugs being smoked, and the last line of the last verse, also if taken literally, relates to escaping from the realities of life by using drugs: â€Å"Let me forget about today until tomorrow†. However, this interpretation does not explain some of the vivid imagery used throughout the song where it is not easy to draw parallels between drugs and the image, for example, â€Å"The haunted frightened trees†. This phrase could be written about the emotional state of the drug user, and by embuing those emotions onto something else the surreal atmosphere already invoked in the earlier passages is heightened. In the second and third verses there are several lines expressing suprise at feeling fatigued: â€Å"My weariness amazes me† and how the body is also tired: â€Å"my toes too numb t o step.† Bob Dylan said himself â€Å"Drugs never played a part in that song†¦ ‘†¦disappearing through the smoke rings of my mind†¦.’, that’s not drugs, drugs were never a big thing with me.† This leads me to believe that the song is indeed about something other than drugs. Some analysts have written about the song as an expression of freedom. One clear example of a phrase  that expresses a sense of freedom is, â€Å"To dance beneath the diamond sky with one hand waving free/ Silhouetted by the sea†¦Ã¢â‚¬  This image strongly evokes the idea of someone living freely, both literally, dancing a beach, and the connotations that the sea and the sky provide here, of openess and liberty. There are several references to ‘escaping’, for example, â€Å"I’m ready to go anywhere†¦Ã¢â‚¬ , â€Å"†¦but for the sky there are no fences facing† which means that the sky is the limit, â€Å"†¦just escaping on the run† and again â€Å"Let me forget about today until tomorrow.† These lines fit with the freedom theme: escaping to achieve freedom. But forgetting about today until tomorrow seems only a temporary escape, bringing the back the idea about drugs. It has also been suggested that Mr. Tambourine Man is a poem about transcendence, or reaching enlightenment. Some people see Bob Dylan himself as Mr. Tambourine Man, and he does â€Å"Cast [his] dancing spell† through the magical and fantastic imagery of swirling ships and trips into one’s own mind. I believe that the song could be about all of these ideas, and the importance of one in particular relating only to the mood of the listener. This is an important reason for stating that Mr. Tambourine Man is a classic: The lyrics provide the possibility to understand the song in different contexts by different listeners. The ideas differ between people, some finding freedom in Dylan’s song, some feeling like they are under a spell when listening to the light repetitive tune and figurative language. The cleverness of the language is that people can read almost anything into it, the most basic example being Mr. Tambourine Man, who can be seen as anything from a drug-dealer to a religious man to Bob Dylan himself. Another reason that the song has such a hallucinogenic feeling is the structure of the song. The verses are made up of what appears to be many individual concepts put together, like a dream, giving a surreal effect. The reference to Ozymandius and crumbling empires furthers the dream-like quality of the words.

Analysis of Bartleby, the scrivener Essay

The narrator’s initial self-characterization is important to the story. He is a â€Å"safe† man, one who takes few risks and tries above all to conform. The most pragmatic concerns of financial security and ease of life are his priorities. He has made himself perfectly at home in the modern economy: he works as a lawyer dealing with rich men’s legal documents. He is therefore an opposite or complement to Bartleby in many ways. He is also ill suited to be entrusted with the salvation of another. â€Å"Bartleby the Scrivener† is one of the first great stories of corporate discontent. The emptiness of modern business life is an important theme. The description of the office is incredibly bleak: on one side, the windows open onto a light shaft, and on the other, the windows look out onto a brick wall. The landscape of Wall Street is completely unnatural, and one is cut off from nature and almost all living things. At night, this isolation also includes the absence of people. The work environment is sterile and cheerless. Yet most adapt to it, with varying degrees of success. Though the narrator is a successful man, he is a victim, in some ways, of progress. He has lost the post he occupied during the central events of the story, as the position was deemed redundant and eliminated. The modern economy includes constant and unfeeling change, which comes at a cost. Doubling is a recurring theme in â€Å"Bartleby.† Bartleby is a phantom double of our narrator, and the parallels between them will be further explored later. Nippers and Turkey are doubles of each other. Nippers is useless in the morning and productive in the afternoon, while Turkey is drunk in the afternoon and productive in the morning. Nippers’ ambition mirrors Turkey’s resignation to his place and the sad uneventfulness of his career, the difference coming about because of their respective ages. Nippers cherishes ambitions of being more than a mere scrivener, while the elderly Turkey must plead with the narrator to consider his age when evaluating his productivity. Their vices are also parallel, in terms of being appropriate vices for each man’s respective age. Alcoholism is a vice that develops with time. Ambition arguably is most volatile in a man’s youth. These two characters are obviously not fleshed out; they are caricatures of different personalities found in the business world, and their silliness is stretched beyond the point of believable realism. They provide valuable comic relief in what is otherwise a somber and upsetting  tale. From the beginning, the description of Bartleby is striking. He is a person who seems already dead: he is described alternately as one would describe a corpse or as one would describe a ghost. Pale from indoors work, motionless, without any expression or evidence of human passion in him at all, he is a man already beaten. Even his famous statement of non-compliance, â€Å"I would prefer not to,† is an act of exhaustion rather than active defiance. His success at getting away with his uncooperativeness comes from his very passivity, which seems to cast a spell over the narrator. It is not â€Å"I will not† but â€Å"I would prefer not,† emphasizing that Bartleby is acting out of emotional response rather than some philosophical or ethical choice. Bartleby will detach from the world in stages, beginning with this first statement. With each time he reiterates the statement, he is renouncing one more piece of the world and its duties. The final renunciation will be of living itself, characteristically arrived at indirectly by the preference not to eat. The scenes in which the narrator asks the advice of his employees are always comical in tone. Each man reacts according to the dictates of the time of day: if it is morning, Nippers is fiery and Turkey benign, and if it is afternoon, Turkey is belligerent and Nippers calm. Their predictable reactions underscore their status as symbols or types rather than realistic characters. They also serve as the clowns of the story. Bartleby and the narrator are more real, but both of them also have powerful allegorical roles. Note that these two share an office room, just as Nippers and Turkey do. Increasingly, Bartleby is described in ghostly terms, and a perceptive reader will soon realize that the ghost is in some ways the narrator’s phantom double. Note how often we see Bartleby as phantom, as when the narrator roars his name until he appears: â€Å"Like a very ghost, agreeably to the the laws of magical invocation, at the third summons, he appeared at the entrance of his hermitage† (19). Later, we learn that Bartleby haunts the building. Like a ghost, he lives in the office when no one else is there, when Wall Street is a desert, a landscape both completely unnatural and forlornly empty. The narrator senses that there are parallels between himself and the scrivener, and Bartleby’s gloom infects him: â€Å"Before, I had never experienced aught but a not unpleasing sadness. The bond of a common humanity now drew me irresistibly to gloom. A fraternal melancholy! For both I and Bartleby were sons of Adam† (23). Bartleby’s  plight draws the narrator into depths of feeling that he did not know he was capable of. Part of Bartleby’s power over the narrator is that he somehow sees Bartleby as a part of himself. He, too, has been forced to adapt to the business world. But while he has adapted and gone through the consequent numbing (previous unable to feel more than a â€Å"not unpleasing sadness†), Bartleby has been bludgeoned to exhaustion. Nothing pleases him about this world. The narrator, at different times, wants to help Bartleby. But we have been warned that the narrator is a safe man who thinks the easiest path is also the best. His pity for Bartleby turns to revulsion (see the passage from pp. 24-25, above). The narrator’s plight works through the themes of responsibility and compassion. His obligations, in one sense, are nothing. But as far as Bartleby is a living, suffering being, and that both men are â€Å"sons of Adam,† the narrator arguably should do all that he can. To what extent is the narrator supposed to help the melancholic scrivener? Has he failed as a human being if he has done any less than all he can? After asserting that after a certain point, pity becomes revulsion, he defends the transformation: â€Å"They err who would assert that invariably this is owing to the inherent selfishness of the human heart. It rather proceeds from a certain hopelessness of remedying excessive and organic ill† (24-25). Yet the narrator goes on to describe the transformation as defensive. Although he denies the charge that the pity-to-revulsion change is due to selfishness, his explanation of the motives behind it seem like little more than a selfishness that is philosophically justified. At work here is what Toni Morrison (an admirer of Melville) would call a shortage of love. Ironically, on the day his pity turns to revulsion, the narrator was on his way to Church. The narrator never does make it to Church that day, and the symbolism is obvious. Though he was on his way to see a celebrity preacher, religion’s highest ideals do not win a place in the narrator’s heart: Melville, as he does in many of his works, is taking a small jab at religion and its inability to change men meaningfully for the better. The narrator will try to help Bartleby return home, but we will see that there are limits to what he feels he can do. The office space of the modern business world undergoes some interesting conceptualizations in this section. At first, the narrator calls our attention to the desolateness of the office and of Wall Street: â€Å"Of a Sunday, Wall Street is deserted as Petra; and every night of  every day it is an emptiness† (23). There are parallels between Bartleby’s experience of the workplace at night and his experience of the workplace in general share a similarity: he sees something that no one else sees. The desolation of Wall Street is part of Bartleby’s essential perception of it. The literal desolation at night is paralleled by the spiritual desolation during the day. Bartleby sees both, and through him the narrator gets some sense of them. The narrator also makes an interesting move by describing the office as a site of savagery. He cites the example of a recent Wall Street murder, and explains why an office can be conducive to otherwise unthinkable acts: â€Å"Often it had occurred to me in my ponderings upon the subject, that had that altercation taken place in the public street, or at a private residence, it would not have terminated as it did. It was the circumstance of being alone in a solitary office, up stairs, of a building entirely unhallowed by humanizing domestic associations . . .† (33-34). The office, a site of modern economic systems and progress, becomes a space like the jungle island in The Lord of the Flies. Something about the space is dehumanizing, and makes murder possible. Finally, the narrator’s resolve to help Bartleby weakens, and it’s because of his work. Apparently, the modern office also makes possible the neglect of another human being. The narrator is certainly not an exception among humans for his choices: he puts up with more from Bartleby than anyone else does. But in the end, he makes choices that amount to abandonment of Bartleby. If his action is something any human would do, then the abandonment of Bartleby is a comment on humanity. The ghostly descriptions of Bartleby are now extended to the narrator. He describes going up the stairs to his old office as â€Å"going upstairs to my old haunt† (42). The language is part of the expansion of Bartleby’s ghostly characteristics to the narrator and later, to all of humanity. We see that Bartleby does not want to do anything; living itself tires him. In this way, â€Å"Bartleby the Scrivener† is more than just a didactic tract on the economic world of Melville’s day. The conditions of life are not easily changed, and the depictions of office sterility and isolation in a large, unnatural world seem equally applicable today. Bartleby is a creature unable to adapt to this world, because he is too honest about what appeals to him. Nothing in life excites him. When the narrator tries to suggest different occupations to Bartleby, the scrivener’s response is always the same: â€Å"I would prefer not to.† The narrator’s offer to have Bartleby stay at his own home seems initially generous, but this belated offer of hospitality comes from a fear of scandal: a lawyer has threatened to publish the case in the papers. Yet one of the accomplishments of the story is that our narrator is basically a decent man. His abandonment of Bartleby is in no way exceptional, nor are we meant to see the narrator as more cruel or uncaring than the rest of humanity. If he fails Bartleby, we also must concede that most of us would fail him as well. Several times in the story, we are made to question Bartleby’s sanity. Ginger Nut gleefully suggests that Bartleby is insane: â€Å"I think, sir, he’s a little loony† (16). The narrator also apparently shares the opinion, as he confides to the grub-man that Bartleby is â€Å"a little deranged† (44). But Bartleby, whatever his problems may be, is fully aware of the world around him. When the narrator greets Bartleby in prison, he’s condescending to him, speaking to him in the way that one condescends to the mad: â€Å"And see, it is not so sad a place as one might think. Look, there is the sky, and here is the grass.† Bartleby’s reply is concise and curt: â€Å"I know where I am† (43). He is aware of the world. Notice also that there is a double meaning in the exchange. Both Bartleby and the narrator could be referring to the world itself. Bartleby is asserting that he can see the world around him clearly, and he apparently finds nothing to excite him. Environment has been important so far to the story, and Melville’s concise and powerful description of the prison yard continues the trend. Death imagery is abundant. The description comes not during the first visit, but right before the narrator finds Bartleby’s death. He describes the character of the masonry as â€Å"Egyptian,† and mentions the â€Å"soft imprisoned turf† growing underfoot. â€Å"The heart of the eternal pyramids, it seemed, wherein, by some strange magic, through the clefts, grass-seed, dropped by birds, had sprung† (45). For people of Melville’s day, even more so than now, â€Å"Egyptian† character would recall death, as the Egyptian civilization was known mostly through its funerary objects and elaborate burial practices. Incidentally, the Halls of Justice are called â€Å"The Tombs.† The image of the turf is ambiguous. Is it an image of hope, or of imprisonment? â€Å"The heart of the eternal pyramids† is a pretty phrase, but the pyramids, it must be remembered, were tombs. Death itself is the only constant. The image of birds dropping seeds, which grow in spite of the hostile environment, is  lyrical and powerful. But is the grass a metaphor for hope, and life’s persistence, the possibility of survival and beauty in a harsh environment? Or does the phrase â€Å"imprisoned turf† dominate the image? The grass then becomes battered, trapped life, with no hope of escaping the â€Å"Egyptian character† of the Tombs. Mortality is not a theme here in the usual sense. Bartleby chooses his death, detaching from life in stages and sliding towards an inevitable end. The real death is more than an event in time: death is diffuse, a spiritual gloom pervading the empty Wall Street landscape, the imposing stonework of the prison, and the Dead Letter Office where Bartleby supposedly worked. Living is not the opposite of death, but a condition continually assaulted and permeated by it. The final rumor is haunting and dark. We learn also that Bartleby lost the Dead Letter Office job due to an administration change. The doubling continues: remember that the narrator lost his position due to bureaucratic change as well. Here, the doubling is expanded. Bartleby is a phantom double not only for the narrator, but for all of humanity. The Dead Letter Office is a place of supreme gloom, where evidence of human mortality and the futility of our best intentions would have been unavoidable. The narrator, a man who adapts to this life, who thrives in the world that exhausted Bartleby, cannot help but be moved by Bartleby’s vision. The tone of his final statement (â€Å"Ah, Bartleby! Ah, humanity!†) is of a sadness mixed with resignation, a pained sigh rather than a shriek of anger. He has failed to help even one man. He can do nothing to alter the human condition.

Basics of collective bargaining and its effects within globalisation

Basics of collective bargaining and its effects within globalisation a. What may McDonalds have considered in order to establish their approaches to collective bargaining in both Germany and the UK? To answer the above question we first need to know about basics of collective bargaining where Collective Bargaining is defined as the process of turning disagreements into agreements in an orderly fashion. Collective bargaining is the process followed to establish a mutually agreed set of rules and decisions between unions and employers for matters relating to employment. This is a regulating process dealing with the regulation of management and conditions of employment. Collective bargaining is used as the negotiation process between employees and employers with unions acting as the representatives of employees. The entire process depends on the bargaining powers of the concerned parties. The process of collective bargaining is to settles down any conflicts regarding the conditions of employment such as wages, working hours and conditions, overtime paym ents, holidays, vacations, benefits, insurance benefits etc. and management regulations. Players involved in collective bargaining: Employees Management Corporate organization Unions In line with the above definition McDonald’s may have considered the approach and settings of collective bargains as an important issue of employee relations. The German setting and approach McDonald’s may have considered establishing their approaches to collective bargaining in Germany: The traditional collective approach to Employee Relations (ER) in German companies is deeply rooted in the particular configuration of the German Industrial Relations (IR) system. This is characterized by a high degree of regulation and a dense, encompassing institutional infrastructure that imposes a uniform set of institutional constraints on companies, but at the same time provides incentives for employers to accept institutional constraints (Lane, 1995; Soskice, 1994). McDonalds, to establish its appro aches to collective bargaining this ER and IR framework may have been considered in first instance. In addition, the institutional structure is highly integrated with strong linkages, not only within the IR system, but also to the wider German businesses system. Key elements of the German model, to which the majority of German companies subscribe, are the centrally co-ordinated sector based collective bargaining system and employee representation at domestic level via the works council system equipped with statutory participation and consultation rights. Food industry in Germany is not beyond this mechanism where McDonald’s considerations regarding collective bargaining approach must have encompassed with statutory participation and employee consultation and codetermination rights. Indeed, German employers have to negotiate a densely structured institutional framework inside and outside the company level. The German approach to collective bargaining is also underwritten by st rong labor market legislation and an elaborate welfare system. Despite growing interest in individual bargaining style direct employee involvement mechanisms, their uptake has so far been comparably modest in German companies (Sperling, 1997). Because of the wide ranging rights of information, consultation and co-determination in the German food industry, the use of individual voice mechanisms is relatively unimportant in the German setting where collective bargaining still has the paramount influence. Therefore, in the international context, McDonald’s may have considered a propensity to support a collective approach to ER in their international operations by recognizing trade unions, engaging in collective bargaining and establishing strong workplace level employee representation systems.

US National Security Policy and Analysis Essay Example | Topics and Well Written Essays - 1250 words

US National Security Policy and Analysis - Essay Example For a fact, these may be general American citizens, dignitaries, or even American soldiers. As such, the issue of national security is very significant in the US and falls under the mandate of the US president and the US National Security Council. The National Security Council (NSC) offers the US president a principal forum for considering national security and foreign policy matters (Snow, 2010). Indeed, the Council's function has been to advise and assist the President on national security and foreign policies where the president chairs all NSC meetings (National Security Council, 2012). The National Security Act of 1947 established the NSC in 1947. This paper will address the National Security Act of 1947 and the fault lines in relation to US national security policy. Under normal and geographical circumstances fault lines refer to ruptures of physical fault lines on the earth’s surface that are usually caused by earthquakes. However, in context of US National security, we will refer to fault lines as the representative of the traumatic events that have shaped the environment we inhabit today. Indeed, the events tend to alter the environment and require adjustment in the posttraumatic period (Snow, 2010). How these fault lines changed US national security policy Fault lines have changed the US national security in many ways. ... How the US has responded to those changes US have responded to these changes by forming the federal bureau investigation that investigates such fault lines, handles them, and draws the right preventive procedures. It is also working with nongovernmental organizations to minimize their effect (Snow, 2010). Reversibility of fault lines Indeed, fault lines are not reversible since they are natural and cultural occurring. As such, there is no way that the Federal US federal government can reverse fault lines. However, the government can initiate measures to combat these fault lines hence enhancing natural security in our environment (Snow, 2010). Predictability of fault lines In some cases, fault lines are predicable using detailed intelligence, and a lot of research. Indeed, where the government can see the faults via its agencies, it is always easy to show fault lines. However, where faults are not visible, it is equally hard to predict fault lines. Subject to the inability to predict the fault lines, it becomes challenging to denote the new fault lines the international system will encounter in the future. It requires professional knowhow and a lot of research to identifying â€Å"fault lines† when it comes to national security. At the same time, the identification of the fault lines may not be significant in matters of national security as by the time they become visible, national security is already at lapse (Snow, 2010). Summary of the National Security Act of 1947 The National Security Act of 1947 main aim was to mandate a major reorganization of the foreign policy and military establishments of the U.S. Government by formalizing the Department of Defense with Secretary of Defense who reports directly to the

Tawaraya Sotatsu Research Paper Example | Topics and Well Written Essays - 2250 words

Tawaraya Sotatsu - Research Paper Example Background of Tawaraya Sotatsu Sotatsu was born in the 17th century in Japan. There isn’t a trace of the time frame when he was born or died, who is parents were and what his status was. The only eearly reference is to his name, which stands for ‘shop.’ It was also known that during this time, there were social differences in class and hierarchy, specifically between spiritualists, royalty and those who were designated to work in labor designated areas. Sotatsu belonged to the commoners group, known as a rising merchant. However, he began to notice his talent for the arts and painting earlier, which led him to connect to distinguished individuals that were known as warriors and which could educate Sotatsu on painting and illustrations. This led him to move into the genre of painting while working among more wealthy merchants so he could develop his talents in a different manner. It was from this that Sotatsu began to become a leader that revitalized literary paint ing for the period, specifically allowing the Edo Period to begin to transform in the types of works that were offered and the approach to art that was considered in high regard during the time1. Techniques of Sotatsu There were several techniques that Sotatsu used to become distinguished within Japan and to push forward the art work that was associated with the time. One common technique was the fan paintings that Sotatsu used to sell among the higher class and merchants. These were illustrated with authentic illustrations that were based around figures and decorative ideologies for the time. Flowers, trees, birds and animals are the most common seen in the fan paintings, as well as the other works of Sotatsu. Narrative scenes were also depicted, specifically with the fan paintings that were available. The main themes which were a part of the fan paintings were the most important, specifically because it was a newer way of approaching the decorative arts2. The fan paintings led int o other decorative materials that Sotatsu was known for using with the paintings and drawings. The materials that Sotatsu used led to the change in illustrations to ink painting. Most of the illustrations before this time were done with the drawings and lines that were used with ink. However, Sotatsu began to experiment with the ink and the ways in which it could shape and change the images. The ink became a way of painting because of the shading that he was able to incorporate into the paintings, as well as new textures which were implied through the ink. This began by applying a layer of pigment to the ink on paper or silk for the drawing. This was followed by a second layer of ink or colorant, usually which was applied before the ink was dry. The new pigment would then bleed outward to form a larger mark on the original material. This is combined with what is referred to as the tarakashomi method. This was popular during this time frame but was no longer used among artists. Sotat su began to popularize this concept with his works, which was inclusive of dripping or pooling. The ink would drip into the layers of pigments for visual effects. The fluidity of this particular ink would also allow for the painting to be applied to the work that was being illustrated, creating a thicker texture to the lines that were a part of the illustration3. The approaches which were taken for the layered pigments, ink

Control a People's Language Essay Example | Topics and Well Written Essays - 500 words

Control a People's Language - Essay Example Instead, they start by using sign language to communicate with their significant others. They learn such signs from the people who take care of them, thus highlighting their dependence on such individuals. Consequently, the caregivers of such children have the capacity to control the children as they take charge of their language. A look at the deaf community also highlights this important aspect. When children are born deaf, their caregivers take up the role of using signs that the young ones can use as their language of communication. Therefore, the caregivers control the deaf children as they teach them a unique and informal language unknown to other people. This creates a form of control since other people outside the circle of the caregivers may not understand the language. At the national and international levels, the people in charge of formulating such languages as the American Sign Language also control the communities that use the sign language. This is because the people invent signs that apply on a national level. Consequently, the deaf community, for instance, is compelled to use the language for them to contribute to nation building. The most conversant people in this language also possess the ability to advocate for the rights of such people. They can do this by raising awareness of the challenges faced by such people, thus promoting their voice in the nation. Such actions lead to greater recognition of the deaf communities, and may stop them from being classified as minorities (Jaspers, Verschueren & Ostman, 2010). P. 187. On the other hand, the people who possess such skills, as well as the ability to advocate for the rights of the deaf can choose to keep silent, thus hindering the ability of the deaf to get equitable opportunities. This explains that being in control of a people’s language leads to their control as the people get to decide what is to be done, and what should not be done. In

Activity Essay Example | Topics and Well Written Essays - 2500 words

Activity - Essay Example With the aim of finding new opportunities, the organization has to expand their line of business to meet customers’ demands, hence shun recurrent complains. To avoid failing of the business as well as ensuring adequate meeting of client’s demands, it entails the firm to apply appropriately marketing mix. Under product marketing mix, the organization will consider its 4Ps with the intention of applying it effectively with the intention of attaining high aggressive edge (Czinkota, Ilkka &Michael 57). The firm ought to expand its line of products by embarking on producing clothes other than games skits including supplying even hospitals with customized lab coats, patients’ attires as well as those of nurses. When setting the prices for the goods, it must know the reference value and set prices that are not costly compared to other firms supplying similar goods. Since the company will be supplying its merchandises in large quantities, it ought to sell them in wholesale terms including prices in order to retain and please its pool of clientele or segment. When it comes to promotion of the product, the company must get involved in things like exhibitions and trade fairs whereby it can adequately showcase the quality and range of goods. Placement in this case will entail the company to choose carefully the region or area easily accessible by not only clients but also other suppliers wishing to embrace the role of supplying. Under service marketing mix, the 3Ps, there must be physical evidence for the delivery of goods, which is either packaged or a signed delivery note (Czinkota, Ilkka , & Michael 57). The people who deliver the goods must do it in time besides products meeting all the requirements that were in the order (Czinkota, Ilkka & Michael 57). The processes of supplying goods or any other service that the customers need should be effective, which in turn will result to building